Market Research & Brand Strategy
The research and strategy work we do are not one size fits all where clients are herded into standard project-type boxes. That common style of approach tends to produce data with less change and strategy development values for moving forward.
We believe your research and the strategic thoughts produced should be part of the foundation of a focused plan of action going forward, rather than a collection of varied data points and inoperative knowledge. In fact, unfocused and inoperative research can be worse than doing no research at all as it may only lead to confusion and misdirection.
Our work in this area will force your specific business issues disruptively in order to provide you with actions that deliver change versus data morass; that stimulate innovative ideas instead of strategies that only mimic a category; and that carry meaning that can be integrated into all areas of the company.
Below are a variety of qualitative and quantitative approaches along with examples of areas to research that we regularly conduct in getting to strategic actions.
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Business Areas |
| Focus Groups |
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Concept & Positioning |
| Triads / Diads |
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Attribute & Benefit |
| Depth Interviews |
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Messaging / Perception |
| Site Intercepts |
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Segmentation |
| RDD / CATI |
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Brand Tracking /AAU |
| Online / DM |
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CRM / Loyalty |
| Ethnographic |
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Brand Experience Analysis |
| Semiotic Sessions |
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Brand Architecture |
| Metaphor Elicitation |
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Positioning |
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Organizational & Leadership Development
Today it's become more apparent than ever that getting things right on the inside is equally important as getting it right on the outside in terms of your product or service as key generators to real growth and sustainable success. Our work in organizational and leadership development is a pathway to help you get both ends aligned.
At SBD we have the corporate expertise to understand the challenges of leading in a world of change. We work with organizations and the professionals within to grow them to the next level, helping outline the strategies and processes to get you from where you are to where you want and need to be.
Our business coaching process facilitates participants to step away; self assess and gain valuable unbiased feedback to learn new behaviors and to take action that will move them into becoming a more effective manager, leader and contributor to the larger business purpose. Fast trackers understand leadership skills are learnable, giving you the edge to drive teams to higher levels of performance.
We provide companies and their management with a solution model that is in sync with their overall business and brand purpose to maximize their human potential and increase workplace efficiencies. Through an individualized approach we research, identify, define and deliver a unique program designed to strengthen those in management positions. The result is to:
** Establish a shared purpose
** Improve leadership capabilities and competence building
** Increase productivity and improve performance
** Create high performing teams
** Increase employee satisfaction and staff retention
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